You know how when you find a flower, you can press it between the pages of a book to make it last forever? Israeli artist and designer Ron Arad (currently based in the UK) does that with actual Fiat 500 cars! Six of his crushed cars have been installed in the Holon Design Museum (which Ron Arad designed with Bruno Asa) in Tel Aviv for an exhibition called “In Reverse”. The exhibit commemorates 30 years of Arad’s metal work, which includes sculpture and furniture. The 2 dimensional Fiat 500′s are mounted to the walls of the gallery like paintings.
This beautiful homage to the Fiat 500 was created by scanning the car, then dissecting the scan into slices to make the mould. The laser cut steel components are completely made by machine, but the only way they could be assembled into the final sculpture was ‘by amazing, genius, loving artisans who perform things that we can only sit back and wonder how they do it,’ says Arad.
Arad’s point was not to mock or destroy the Fiat 500s, but rather to “immortalise them” as they are the national symbol of Italy and associated with a lot of his generation’s “firsts” (car, kiss,etc.). – www.visualnews.com